Wednesday, March 5, 2008

Play Cloths Fashion Line


Malice and Pusha T of The Clipse will be unveiling their new clothing line called Play Cloths in the near future. Here is the first look at their new line. Clipse issued the following statement in regards to their vision of their clothing line:

"A combination of lifestyle and attitude that embodies art/culture, Play Cloths is the notion that every individual has a right to be accepted... but not in our gang. Play Cloths is the rare exception to the rule. Play Cloths is classic style specifically designed with a rare urban appeal designed for the 21st century style rebel. We blend traditional American style with the French Rivera and Monte Carlo uses of rich, vibrant primary colors to create collectible garments."

Look for Play Cloths to show up in select boutiques with a similar distribution strategy to when Pharrell initially launched BBC and Ice Cream.

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