Tuesday, May 27, 2008

Nike Hyperdunk - Kobe Bryant & Jackass

Last month, Nike's campaign for the all new Hyperdunk basketball shoe kicked off with a campaign featuring the NBA's 2007/2008 MVP Kobe Bryant leaping over a speeding Aston Martin. Following up on this, Kobe and the Hyperdunk's latest spot also incorporates the Jackass crew with the backdrop featuring a pool filled with snakes. Of course with the inclusion of Jackass, it's more then safe to assume there's some added comedic value involved in the video.

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