Old El Paso Flat bottom taco commercial

I don't know exactly why I find this commercial so funny, but I do. Maybe it's the visual of the village raising the kid up like he's Daniel E. 'Rudy' Ruettiger for thinking of the flat bottom taco. Perhaps, it's that it took until 2009 for this to be invented? I also find it funny that it's from Old El Paso, but really it's from Golden Valley Minnesota (General Mills).